Ondřej Dufek

Contributed strategic insights to guide Flatio.com's market positioning and product adaptation based on user data and evolving needs.

Advised on innovative marketing and social media strategies to drive brand recognition and expand market reach.

Crafted and implemented comprehensive marketing and PR strategies that guided all promotional efforts and brand initiatives.

Directed the planning and execution of diverse promotional campaigns, significantly enhancing market presence.

Managed public and media relations to ensure positive brand perception and build community engagement.

Conducted thorough market analyses and research to inform strategic marketing decisions and optimize brand identity.

Developed and launched the entire brand identity, strategic positioning, and communication for Chillhills, a property rental service with over 450 beds.

Orchestrated all Public Relations (PR) and Media Relations (MR) activities for Chillhills, significantly building brand awareness and reputation.

Conceived and developed the brand, including its evocative name and distinct identity, for 7Nights, a dynamic short-term rental service.

Established communication strategies for 7Nights to attract and engage target audiences, driving market results across diverse property segments.

Drove significant tenant traffic growth by developing and executing data-driven marketing strategies, adapting product and marketing based on user insights.

Led a talented, often remote, marketing team, overseeing brand building, PR, and advertising initiatives to enhance brand visibility and market presence.

Shaped the company's journey from a fast-growing startup to a recognized player through innovative content and social media strategies.

Managed external partnerships and identified fresh positioning opportunities, fostering a dynamic environment that prioritized innovation and impact.

Served as guarantor and lead lecturer for core Marketing & PR courses, including Public Relations, International Marketing, and Trade Fairs & Exhibitions.

Successfully prepared and managed numerous research and educational projects, securing funding from national and international grants (e.g., GAČR, TAČR, ESF, NAZV, ESPON, FRVŠ).

Guided and supervised numerous Bachelor's and Master's theses, fostering students' research and analytical skills.

Delivered lectures in English for Erasmus Intensive Programs and participated in teaching mobility at international universities, including a three-month research stay in Belgium.

Taught diverse subjects including Tourism, Destination Management, and Marketing Communication.

Guided and supervised numerous Bachelor's theses, enhancing students' academic and research skills.

Organized and led workshops for conferences, contributing to broader academic and professional development.

Actively participated in research efforts and contributed to academic publications, including preparing and executing various research and educational projects.

Secured funding from grants for research and educational projects, demonstrating expertise in academic project management.

Taught a range of marketing subjects, including Public Relations, Marketing I, and Tourism, across multiple faculties.

Guided and supervised Bachelor's and Master's theses, developing students' critical academic skills.

Equipped aspiring marketing professionals with practical knowledge and skills, helping them advance their careers.

Designed and delivered specialized training sessions on marketing and marketing communication principles.

Taught fundamental courses such as Marketing I and Tourism for the Faculty of Forestry and Wood Technology.

Prepared and enhanced e-learning resources, supporting student learning and efficient course delivery.

Gained early experience in academic instruction and the development of digital learning tools.

Provided strategic direction and operational management for the department, ensuring successful program delivery.

Developed long-term strategies for department growth and activities, contributing to a vibrant community center.

Prepared and managed budgets, overseeing the implementation of investment projects to optimize resource allocation.

Spearheaded marketing and promotion efforts for the department, defining its marketing strategy to increase engagement.

Guided a diverse group of participants, aged 6 to 35, through a shared journey of creative discovery in drama and theatre.

Fostered a dynamic, inclusive, and intergenerational environment where imaginative play and life experience contributed to collaborative scenes.

Managed comprehensive audiovisual setups, including beamer and projection systems, video conferencing, and robust audio solutions for events.

Specialized in integrating advanced technologies like audience voting systems and simultaneous interpreting equipment.

Adapted technical solutions for a variety of specialized and unique venues, including historical buildings, across Central Europe.

Executed comprehensive audiovisual setups, including projection systems, video conferencing, and audio solutions for diverse conferences and exhibitions.

Integrated advanced technologies such as audience voting systems and simultaneous interpreting equipment to enhance presentation delivery.

Ensured high-quality participant engagement through expert technical support at a specialized venue connected to major exhibition centers.

Provided leadership and strategic guidance in managing the non-profit organization.

Contributed to organizational stability and long-term planning.

Contributed to various initiatives and activities within the non-profit organization over a 29-year period.

Supported the mission and operational objectives of the group.